MediaCityUK has today announced a new CEO in the shape of Sinead Greenaway, previously Operations and IT Director for Virgin Media Television. Sinead started her career in commercial radio, and has previously held senior roles at Emap PLC and ids (the Virgin Media, UKTV and online sales business).
Sinead said: “MediaCityUK is a hugely exciting proposition and the prospect of playing such a central role in its delivery was too good an opportunity to miss. I’m looking forward to working with the rest of the team to create a truly world class media community which will provide the sector with new and innovative ways of working.”
It seems that Sinead will be starting immediately, charged with the task of attracting a wide range of partners and working with those already on board.
Bryan Gray, Chairman of Peel Media said “The role of Chief Executive will be central to the successful delivery and management of MediaCityUK and I’m delighted to welcome Sinead to the team. Her wide-ranging experience means Sinead will contribute valuable insight and leadership to the organisation, and help shape the future of what is arguably Europe’s most significant media development.”
MediaCityUK has been without a dedicated CEO for 7 months, since Brian Greasley’s shock departure in November 2008. Greasley only lasted 12 months in the job; hopefully Greenaway will be able to fare a little better.