Set to be revealed next year, the exact details are being kept secret.
What we do know is that Play won the work following a 5-way competitive pitch in July this year and that the agency worked alongside a team from the BBC for 6 back-to-back week-long “design sprints.” These involved imagining, designing and then testing prototypes.
“We covered a lot of ground in a really short time frame,” explained managing director, Dom Rodwell.
“Design sprints can be a really powerful way to quickly explore a problem and test ideas for new products and services. They’re increasingly an area of specialism for us, and not just for user interface work. We’re finding that they can form a key part of an agile approach to things like strategy – and larger product innovation challenges as well.”
While he wouldn’t be drawn on what the end product is, Rodwell did say that it was for a service which would “likely span” web, mobile, tablet and interactive television.
“It was really great to work with a team so enthusiastic and passionate about producing a really insightful piece of work,” added Ryan Hussey, senior designer at the BBC.
“What we created is an incredible starting point for us to build on next year.”