Down at the Social has appointed by Manchester Pride, the city’s lesbian, gay, bisexual and transgender (LGBT) festival.
The Manchester PR agency, based in The Greenhouse, will look to raise regional and national awareness of the event, which is now in its 24th year.
Tasks will include event promotion, encouraging ticket sales for the Big Weekend in August and communicating key messages throughout the year.
Managing director Daisy Whitehouse said: “There’s much more to Manchester Pride than the Big Weekend and, since 2003, the festival has grown to include Pride Fringe which encompasses a series of art, culture, heritage, debate, sport, music and film events celebrating the great diversity of the LGBT community.
“Our role is to promote each and every part of the festival throughout the year, helping the team to work towards their 2014 objectives and raise as much money as possible for the organisations they continue to support.”
Down at the Social also works with Cloudfindr.com, Caffeine & Co and Sea Life Manchester.
Festival director Mark Fletcher added: “Manchester Pride hasn’t employed a PR agency for a number of years but we felt that now was the time to find a team to promote everything that we will be doing in 2014.
“From our first meeting we could see that Down at the Social has the contacts, creativity and passion to join us in keeping Manchester Pride on top.”