MediaCityUK’s Deltatre behind Carlsberg Live Match Centre

A new online platform, which aims to become the go-to place for fans wanting the latest stats and facts from the Barclays Premier League is being powered by Deltatre.

The company, which has its northern operation at The Landing, was appointed to work on the Carlsberg Live Match Centre website because of its experience with live sporting events. will be the first site to aggregate live information and editorial content from across the league as well as providing personalised elements to users.

Real-time data will include live scores and statistics, live league tables, blogs, text commentary and social media. There will also be Individual user Fantasy Premier League scores, pre and post match manager interviews and other non-match video content as well as information for all 2013/14 matches and live photos.

“deltatre’s reputation for delivering complex, integrated digital solutions around live sports was a key factor in our decision to partner with them on this project. We believe the Carlsberg Live Match Centre will raise the bar on what fans expect from multi-platform coverage and change the way audiences follow the Barclays Premier League,” stated Martin Axford, head of digital operations at the Premier League.

Commercially there will be an additional platform for corporate partners to maximise brand association with the league.

“Sports fans today are demanding ever more sophisticated and engaging content either as a companion to watching the live match on a big screen, or in isolation.  This live match solution meets that demand by blending live statistics, strong editorial and social content in one place, therefore providing a great experience for fans as well as adding value to Premier League’s brand partners,” explained director of deltatre North, Hugo Sharman.

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