The two-week Liverpool International Music Festival event launches in May and will take place in August while the ninth annual Beat-Herder, with acts confirmed including 2 Many DJs, Happy Mondays and Jagwa Ma, takes place from 18-20 July.
Carousel PR already handles PR campaigns for Festival No6 in Portmeirion, Wales, Liverpool Biennial, Sound City and Lollibop, the UK’s biggest kids festival.
MD Gawen Higgins explained how festival accounts fitted in with the outfits overall approach:
“It’s great to be working on these two high-profile festivals. My background is music and live events and music is very much in the Carousel DNA – our plan was always to build a music and festival division.”