MediaCityUK central to expansion, a company specialising in integrating social media into traditional broadcasting, is planning to increase its output from MediaCityUK.

It comes following the appointment of Scott Davies as its global CEO. Davies, previously its vice president EMEA is based at The Landing and takes over from founder, Lars Lauritzen.

“Not only are we right on the doorstep of the BBC, ITV and a number of leading independents, but we rub shoulders on a daily basis with creative, digital and media companies all doing ground-breaking work in the broadcast space,” said Davies.

“That, combined with having user-testing labs on site, which can calibrated for any platform or device, means we are well placed to take advantage of the rapidly growing appetite for more and better live interaction with viewers via social media amongst both brands and broadcasters.”

The firm also has offices in Australia, USA and Norway.

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