Sumners will sit alongside Nik Wheatley and Karen Novak, who have been appointed as partnerships controller and activation controller respectively within the team.
He said: “This is an exciting opportunity to be working for the brand leader of the most powerful medium. I’m going to enjoy strengthening current, and sourcing new, commercial relationships for ITV. Most of all, I’m looking forward to leading my team’s challenge of driving ITV’s regional revenue.”
The new roles are part of ITV’s recent proposed changes to its sales teams across its eight regional offices, designed to reflect changes in the market outside of London and respond to its customers needs more effectively through additional resource.
The proposed changes include the creation of dedicated teams for partnerships, trading and activation. Activation will continue to manage airtime schedules; trading will manage all trading negotiations and deal delivery; and partnerships will manage all key customer relationships and partnership opportunities beyond traded airtime.
Business development director, Jason Spencer said: ‘We’re genuinely thrilled to have tempted someone of Paul’s calibre to up sticks and lead our new Trading team out of Media City. It is incredibly important to have a strong ITV team in the regions, delivering not only great airtime, but also generating innovative ideas for partnerships and remaining skilled and strong negotiators. We strive to stay one step ahead in the competitive regional media marketplace, and Paul’s appointment – working alongside Nik Wheatley and Karen Novak as part of the senior management team – is a key part of that strategy.”