A £20m expansion of MediaCityUK has begun that will increase capacity by over 100,000 sq ft.
The Tomorrow development will include a 112-bed hotel and further office and studio space.
Stephen Wild, managing director of MediaCityUK, said: “MediaCityUK has been a key trigger in the explosion of creative start-ups and national relocations so it’s essential that we give these businesses the right type of space and the flexibility to grow organically.
“The design of Tomorrow is experimental, quirky and a little bit different and what will be on offer at Tomorrow will be complementary to the state-of-the-art digital technology in broadcast and production, audio and virtual reality arena currently offered at the Landing and Dock10.”
Tomorrow will be located in a 10-storey building, with four floors dedicated to a Premier Inn hotel and the remaining six for business use.
The office space is intended to provide a blank canvas for occupiers to design their own creative space, and will have a studio/warehouse feel, with features including exposed ceilings.
As well as being home to the BBC, ITV, Coronation Street and the University of Salford, more than 200 smaller media and tech companies are now based at MediaCityUK.
Bowmer and Kirkland, the appointed construction partners on the scheme, have commenced work using architectural plans completed by Chapman Taylor. Work is scheduled to be completed by summer 2016.